Welcome to the Landsbyggare guide, the place for those who want to promote their own Landsbyggare, to help making a place or a rural area more attractive. The Landsbyggare guide is designed as a step-by-step manual allowing you to gradually create your own campaign. Each section contains practical guides for downloading, including how to organise a Landsbyggaredagen Day, etc, detailed description of processes and also examples from our Höga Kusten campaign.

Start at the top of the page getting familiar with 1) The Concept, 2) the Brand, before going on to 3) the Strategy, and thereafter it’s time for 4) Workshop. Also look at 5) Results and tips of success factors towards a fruitful campaign.

Good luck and please let us know of any queries or comments!
/Eva and Jenny