The work on influencing attitudes often clashes with debating. In the case of Landsbyggare it is important not to use debating in terms of comparisons, talking of ‘us’ and ‘them’ or to contribute to polarization; things we want to avoid. We also wish to avoid problematizing the rural areas, something many do in our days.  By problematizing we mean the portraying of the rural areas in terms of weaknesses and problems, while covering up for these with scenic photos and images.

All of those with a dream of living in a rural area must be made to understand that it is possible – although they may doubt it; we must show attractive and realistic images of the countryside and make use of the digital world available to us today. The purpose of our influencing is to make more people believe in the opportunities there are in the rural areas and to make more of us into ambassadors for a future in the rural districts.