The primary objective of the Landsbyggare project is to promote the existing Landsbyggare. The means to this end come in the form of films, videos and images in digital channels. The Landsbyggare are able to describe and explain the nature of their lives and in that, inspire others to aim for the same goal, i.e. to dare take the step of moving into the rural areas and make their dreams come true. The process of selecting the right individuals, making the time and dedication to ensure the films are of very high quality and spread according to a sound plan are some of the most essential elements in this project.
Consider your own Landsbyggare project as a campaign. You may start with a summer campaign, later adding a winter one and thereafter an autumn campaign. To each campaign you assign five to nine Landsbyggare. Here you can read more about the steps and find tips how to think and act.
For inspiration, you will find examples of photos and films further down the page.