THE LANDSBYGGARE BRAND
Landsbyggare contribute towards a positive, up-to-date and genuine image of the countryside. Landsbyggare are those who move to a place bringing with them drive, competence and capital. Landsbyggare are also entrepreneurs already in place, with their courage, tenacity and energy. Landsbyggare do not problematize the rural issues, refrain from debating and object to ‘us’ and ‘them’. Landsbyggare promote the attractive image of people living in a digital community, and choose to live in a place of their liking. With this in mind we have created the Landsbyggarna brand based on a few key elements that are important to understand.
THE LANDSBYGGARE BRAND
Landsbyggare contribute towards a positive, up-to-date and genuine image of the countryside. Landsbyggare are those who move to a place bringing with them drive, competence and capital. Landsbyggare are also entrepreneurs already in place, with their courage, tenacity and energy. Landsbyggare do not problematize the rural issues, refrain from debating and object to ‘us’ and ‘them’. Landsbyggare promote the attractive image of people living in a digital community, and choose to live in a place of their liking. With this in mind we have created the Landsbyggarna brand based on a few key elements that are important to understand.
PEOPLE
We opt to depict people who stand by their word and are proud to count among Landsbyggare. However, in order to build the joint image desired, we direct films, photos and texts in line with the shared values of the brand.
HIGH QUALITY
For material we use films, photos and texts. The quality of the material is essential and a film must be planned, assigned a script and undergo meticulous preparations to satisfy our demands. The same goes for photos and texts. It is thus of high importance to cooperate with skilled photographers and writers.
THE IMPORTANCE OF THE PLACE
Film shots and stills shall mirror the uniqueness of the place; the unique values that make the Landsbyggare thrive there and love the place. Meanwhile, the images shall conform with the Landsbyggare values: close to nature, time for other things, the job as a lifestyle.
ONE COMMON BRAND TO CHERISH
When several different parties work within the Landsbyggare concept it is of the utmost importance that we work along the same lines. As long as we stand united the voice we all join in will be strong and clear. This will benefit us all, becoming well-known and interesting. If on the other hand we go about things in our own diverse ways, use conflicting images and designs, diverging concepts, we risk undermining the Landsbyggare concept. If you want to join in, just follow the plan on this site. Those with other, individual ideas who want to go in another direction are welcome to use our ideas but without associating their project with Landsbyggare.
FRAMEWORK OF THE LANDSBYGGARE BRAND
The Landsbyggare brand is a registered trademark belonging to Leader Höga Kusten. Those of you who want to use the Landsbyggare brand will share the opportunity but also certain obligations. The opportunity lies in benefiting from something that is already established, well-known, with a positive association. The obligations include staying within the framework established by us, visually as well as digitally.
