THE LANDSBYGGARE BRAND
Landsbyggare contribute towards a positive, up-to-date and genuine image of the countryside. Landsbyggare are those who move to a place bringing with them drive, competence and capital. Landsbyggare are also entrepreneurs already in place, with their courage, tenacity and energy. Landsbyggare do not problematize the rural issues, refrain from debating and object to ‘us’ and ‘them’. Landsbyggare promote the attractive image of people living in a digital community, and choose to live in a place of their liking. With this in mind we have created the Landsbyggarna brand based on a few key elements that are important to understand.